Quality Surfboards

Primal started out as a hardcore surfboard label in a back factory in Barrys Point Road on Auckland’s North Shore back in 1991. It has since grown to be one of the best known surfboard brands in New Zealand. Feedback from the thousands of boards shaped and first hand experience has added to our knowledge of surfing conditions around the world thus giving us a better idea of our customer’s needs. The quality of our boards has also caught the eye of Quiksilver and Rip Curl who have provided us with the licence to shape boards under those well known labels.

Recently with the introduction of The Factory we have been getting creative, developing the likes of the Future Lite technology.

In the end our aim is to create quality surf products and enjoy the lifestyle that surfing provides us.

Surfboard Shapers

Glen Carkeek- Started shaping at age 15 while still at school in the family garage. After leaving school Glen spent the next seven years freelance shaping in New Zealand, California, Japan and Europe catching a few waves on the way. Started Primal in ‘91 on the North Shore of Auckland. Over 6500 boards shaped.

Hayden Chamberlain- Started surfing with two brothers at 14 yrs old on West Coast. Started at 17 yrs old working for Fresh Squeezed and Hot Buttered and was there for 2 yrs. At the age of 19 started working for Primal doing dings, sanding, and finishing. Started shaping under the guidance of Glen Carkeek and Vaughan Baucke. 4 yrs full time shaping & has shaped over 1000 boards. One of three people nationally who can run the APS 3000 shaping machine.

Muzz – Started surfing at 12 yrs old in 1977. Started in the board
industry in ‘82. Worked for Super Session 17 yrs and Primal 10 yrs
laminating.

Troy – Started surfing at 10 yrs old. Won 3rd at ’91 World Grommet Champs and Open title in ‘93. Started at Razor surfboards 15 yrs ago. Worked for Steve Morris for 6 yrs. Over 19 years travelling to Indo.